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Domain Authority is a very important factor from an SEO point of view. The authority of a website is a score that is based on several elements; the quality of the links pointing to it, the content on the site, and other technical factors. A website's DA score matters when it comes to attracting traffic on Google. A website with a high DA score is generally perceived by search engines as more authoritative and trustworthy, which can help to boost its visibility and credibility online. Domain authority is an important metric for assessing the effectiveness of a website's online presence. The owners can watch the performance of their SEO efforts and make updates to improve their website's performance. Additionally, DA can be used as a tool for comparing the authority of different websites within the same niche or industry, helping businesses identify potential competitors and opportunities for growth.